The Zambia Tourism Agency (ZTA) is a statutory body under the Ministry of Tourism which was established through the Tourism and Hospitality Act No.13 of 2015. Zambia Tourism Agency (ZTA), is mandated to effectively market and promote Zambia as a tourism destination of choice and to regulate the tourism industry.

Headed by the Chief Executive Officer who reports to a Board of Directors, ZTA is structured to efficiently manage and promote Zambia's tourism sector, aiming to maximize the country's potential as a leading global destination.

At its core, ZTA operates with a clear focus on strategic planning, marketing, and development initiatives that showcase Zambia's diverse tourism offerings. Through collaborative efforts with stakeholders, both locally and internationally, ZTA implements policies and programs that ensure sustainable tourism practices and economic growth. By fostering partnerships with the private sector, government bodies, and local communities, ZTA enhances visitor experiences, preserves cultural heritage, and promotes Zambia as a must-visit destination for adventure, wildlife, and cultural enthusiasts worldwide.

In addition to its marketing function, the Zambia Tourism Agency is responsible for regulating the tourism industry through licensing and grading of accommodation establishments.

Board of Directors